Obviously, a lot of second-hand furniture is from IKEA. So, why not experimenting with a dedicated marketplace?
The test will go on until December and during this time, we will be continuously interacting with users to understand customers’ behaviors and interests towards a digital second-hand marketplace, as well as what it would mean for us from a business perspective
If the test will be successful, this would mean a big shift in IKEA’s ecom strategy.
Let’s see how it turns out.