Perplexity has unveiled a new shopping assistant. This probably opens the door to new AI-based commerce channels.
Perplexity is now a one-stop solution where you can research and purchase products.
This means that the entire experience takes place within Perplexity.
In addition to an image search and product discovery, there is even a checkout option for Pro users from the USA.
For Perplexity Pro users in the U.S., we’ve built a first-of-its kind AI commerce experience, Buy with Pro, which lets you check out seamlessly right on our website or app for select products from select merchants.
A Shopify integration already exists. More insights can be found on a dedicated landing page.
Even if it is uncertain how successful this solution will be. We see that as a merchant, it is becoming increasingly important to adapt new channels in an agile manner. This is an exciting challenge, and not just from a technical perspective.