According to Ecommerce News –
In the first half of 2024, Dutch consumers spent €17.5 billion on online retail, a 6% increase compared to the same period in 2023, although the number of products purchased declined. The growth mainly stems from services, such as health and damage insurance.
That’s really not bad compared to what we see currently in the German market. Interestingly, the focus on services provides this growth.
There are also some insights regarding the mobile usage and share –
Although the number of purchases via smartphones has plateaued, the share of total online spending through smartphones rose from 25% to 28%, indicating higher transaction amounts via mobile devices. The use of iDEAL as a payment method also saw a slight increase, primarily at the expense of credit card payments.
You see, that’s why having a great mobile channel is very significant. BTW – iDEAL is very popular in the Netherlands. The integration can be quite easy through payment providers like Adyen.